The Pros And Cons Of Google Local Service Ads

Our blog discusses the pros and cons of using Google Local Service ads for your business. It explains the benefits and downsides of this advertising strategy.

Google’s Local Service Ads is a relatively new program that businesses can use to get more leads.  These are ads that appear at the top of the search results for certain services, such as plumbing or automotive repair.  There are pros and cons to using this program, and it’s important to understand them before deciding whether or not to use it. In this post, we’ll look at what the program is, how it works, and the pros and cons of local service ads. We’ll also help you decide if it’s the right option for your business.

What are Google Local Service Ads

Google Local Service Ads (LSA) are a new way for businesses to connect with customers in their local area. The LSA’s were launched in 2015 in response to the growing popularity of online directories and review sites.  A study made by BrightLocal, found that Local Service ads receive 13.8% of local SERP clicks.  Google LSAs allow businesses to create a profile and list their services, as well as their prices. Customers can then use Google search to find businesses that offer the services they need.  These ads are different from traditional Google Ads in that they appear at the top of the search results, above the organic listings.

To set up a Google LSA, businesses must create a profile and submit their business information.  For example, this includes their business hours, contact information, service areas, and pricing. Google will then verify the information and provide the business with a unique phone number. Once the business is verified, they can begin running ads.

There are a few things businesses need to keep in mind when creating their Google Local Service Ads. First, businesses need to ensure that they are providing accurate and up-to-date information about their services. Second, businesses need to create ads that are relevant to the keywords that customers are searching for. And third, businesses need to make sure that their ads are properly targeted to the right audience.  If done correctly, they can be a great way for businesses to promote their services and attract new customers.  However, there can be pros and cons to local service ads.

The Pros of using Google Local Service Ads

Google’s Local Service Ads are a new way for businesses to advertise their services to potential customers. Unlike traditional Google search ads, which can appear anywhere on the Google search results page, Local Service Ads are only shown in the local results section as they are powered by Google’s mapping technology. This ensures that your ad will be seen by people who are searching for businesses in your area. In addition, Local Service Ads are automatically verified by Google, so you can be sure that your business is legitimate.  The verification process includes a background check of your business.  In addition, a review of your customer satisfaction ratings. As a result, you can be confident that you’re only paying for leads from potential customers who are likely to be satisfied with your service.

Industries that have done well with local service ads include home services, automotive services, and health and wellness services. Home services providers, such as plumbers and roofers, have benefited from the increased visibility that the local service ads provide. Automotive services providers, such as auto shops and dealerships, have also seen a boost in business thanks to Google local service ads. And health and wellness providers, such as dentists and physiotherapists, have been able to reach new patients through the ads.

The Cons of using Google Local Service Ads

While Google’s local service ads can be a great way to promote your business, there are also some cons to consider. First, these ads can be expensive, especially for businesses with a limited advertising budget. For example, an average budget for a Google local service ad campaign could be around $500 per month. While this may not seem like a lot, it can quickly add up, especially if you’re running multiple campaigns.  Additionally, there is no guarantee that these ads will actually result in new customers.  Even if someone clicks on your ad, they may not end up using your services.  Also, if you’re targeting a large geographical area and you’re not careful, you could end up spending more on your campaign than you make in revenue.

Another downside is that they can be difficult to set up and manage. For businesses that are already stretched thin, trying to keep up with Google’s constantly changing algorithms can be a daunting task.  You’ll need to provide detailed information about your business.  In addition, you’ll need to continuously monitor your campaign to ensure that it’s running smoothly and that you’re getting the results you want. If any problems arise, you’ll need to take care of them right away. All of this can take up a lot of time and effort that you may not have to spare.  Overall, while local service ads can be a helpful marketing tool, there are also some potential drawbacks to keep in mind.  For these reasons, it’s important to weigh the pros and cons of using Google local service ads before decide whether or not they’re right for your business.

How small businesses can get more customers with Google LSAs

Google local service ads are a great way for small businesses to get more customers. They provide an easy way for customers to find and contact businesses in their area. In addition, the local service ads also allow businesses to showcase their services and products in a more visual way than traditional text-based ads. Here are ten ways small businesses can use Google local service ads to get more customers:

Use attractive visuals

Local service ads allow businesses to use visuals, such as images and videos, to showcase their products and services.  Businesses should use high-quality visuals that accurately represent their brand.

Use persuasive copy

The copy should be persuasive and convincing. businesses should highlight the unique selling points of their products and services, and explain why customers should choose them over other options.

Offer discounts and coupons

Offering discounts and coupons is a great way to entice potential customers to try your products or services. Google local service ads make it easy for businesses to include discount offers in their ads.

Use call-to-actions

Call-to-actions, such as “contact us now” or “learn more,” help encourage potential customers to take the next step with your business.  The service ads provide plenty of space for businesses to include compelling call-to-actions.

Target specific keywords

Targeting specific keywords helps ensure that your Google local service ad is seen by potential customers who are interested in what you have to offer. businesses should carefully research the keywords that are most relevant to their products and services before including them in their ad.

Include customer testimonials

Customer testimonials are a great way to build trust with potential customers. Google local service ads provide an easy way for businesses to include positive customer reviews in their ad.

Appeal to emotions

Appealingly to emotions is a effective technique that can be used when crafting your ad’s copywriting as it tugs on heartstrings which then encourages conversion rates.

localized approach

When thinking about how you want your Local Services ad to look, consider taking a localized approach by customizing the ad’s copy and visuals for each location that you serve.. This will give people the feeling that you really understand the area and makes it more likely they’ll use your services.

Final thoughts

Google’s Local Search Ads are a great way for small businesses to generate more customers. Ad campaigns can be customized and targeted to specific areas, which means you’re not wasting your time or money on ads that no one will see. And because these ads are variations of PPC services (pay-per-click) ads, you only pay when someone clicks on your ad.  However, there are some things to keep in mind before you decide to start using these ads.  For instance, ads can be expensive, it can take some time to get used to managing these campaigns and there is always the risk of click fraud.  People clicking on your ad without any intention of buying from you.  However despite these potential pros and cons of local service ads, we believe that Google’s Local Search ads are a great new way for small businesses to drive traffic and sales online. If you’re interested in trying them out for yourself, contact us today and we’ll walk you through the process!
Skip to content