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marketing-social-media-management

23 Jul: The Difference Between Social Media Marketing and Management

Social media is more important now to business’ success than it ever has been. However, we’ve seen people get confused with these two terms, or, think they are one in the same. There are differences between the two. Now this may all seem confusing at first, but don’t worry, today’s blog is all about explaining a few key differences between social media marketing and management.
mobile website design

18 Jul: Mobile Marketing Mistakes to Avoid

It's no secret that we live in a mobile world. Almost every adult and teenager have a smartphone these days. It's what makes mobile marketing such an appealing tactic. The widespread use of smartphones is on the path to dwarf the volume of content accessed by traditional platforms. This essentially makes mobile marketing a huge watering hole for your business. The amount of people you can target, and reach is increasing with every passing day.
gen-z-1260x840

19 Jun: Marketing to a Younger Demographic

Some businesses were a little late when it came to marketing for millennials. However, it appears as though businesses are already starting to target another key age group-Generation-Z. Born between 1995 and 2012 (though the precise years vary depending on the source), this post-millennial generation is coming of age and businesses are starting to take notice. For any business that is looking to adapt and survive in the years to come, understanding the behaviors and attitudes of this tech-savvy generation is vital. Here’s the breakdown of generation-z and how they will impact the future of business.