demographics

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19 Jun: Marketing to a Younger Demographic

Some businesses were a little late when it came to marketing for millennials. However, it appears as though businesses are already starting to target another key age group-Generation-Z. Born between 1995 and 2012 (though the precise years vary depending on the source), this post-millennial generation is coming of age and businesses are starting to take notice. For any business that is looking to adapt and survive in the years to come, understanding the behaviors and attitudes of this tech-savvy generation is vital. Here’s the breakdown of generation-z and how they will impact the future of business.