Social media has become a major part of our lives. It permeates through every fiber of our culture. We use it every day for various reasons. According to Kepios analysis, it shows there are 4.55 billion social media users around the world. For example, it shows up on the media we consume, and more. Naturally, this has led to businesses becoming involved with social media. Its power to reach a world-wide audience and levels of engagement make it appealing. As a result, businesses can grow their exposure using social media.
However, not everyone marketing their business on social media knows all the right tricks to use social media effectively. More importantly, some businesses have no clue what not to do on social media. This stagnates their social media presence, or worse, leads customers to seeking social media engagement from other businesses. Since it’s the season of giving, we’re going to help everyone out by giving you a list of six social media do’s and don’ts.
SOCIAL MEDIA DO’S
1. REPURPOSE CONTENT
Reusing the same exact posts is guaranteed to lessen the engagement and interaction with your followers. Therefore, be sure to change elements of your posts in order to highlight different information within the post. Or, target a different segment within your audience.
2. ENGAGE WITH YOUR FOLLOWERS
One of the best things that social media platforms offer is the ability to engage directly with customers and fans. Furthermore, if you see that people are leaving comments on your posts (good or bad), don’t be afraid to comment yourself. In addition, if people are leaving negative comments, never attack them or be negative back.
Being clear, understanding, and friendly is the best way to handle these types of comments. Being a business that your customers can interact with shows that you care about what they have to say.
3. HAVE CLEAR AND MEASURABLE GOALS
Social media campaigns is to use them to promote and expand your business. Therefore, adopting a social media strategy that has clear and measurable goals will allow you to test your various ideas. And, see what works and what doesn’t. This constant funnel of testing and refining is the heart of your social media strategy.
Every platform is different. Therefore, finding the ones that work best for your business is a vital component to ensuring your social media success. In addition, finding the right platforms and adapting your social media campaigns can ensure business success.
SOCIAL MEDIA DON’TS
1. STAY AWAY
The worst thing you could possibly do on social media is stay away. Not having a consistent presence is as good as being dead as far as the platforms are concerned. If you’re too busy to keep up with engaging on your social platforms, its okay. It’s completely understandable. However, make sure that you have someone staying engaged on your business’ social media accounts. For instance, this can take the form of marketing agencies or hiring an in-house social media specialist. Also, if negative comments are troubling you, whatever you do, don’t delete negative comments. This is a terrible idea. As a result, it will make your business look bad in the eyes of the internet.
2. DON’T HAVE SOCIAL MEDIA MELTDOWNS
You’ve probably noticed by now that the internet can be a wonderful place full of humor, knowledge, friendliness. However, it also has a dark side. People use the internet to be nasty, mean and hurtful. In addition, someone leaving a negative comment on your page is inevitable and common on social media platforms. Handle with care.
There is nothing wrong with disagreeing with audience members, colleagues, or competitors. However, there is no need to be impolite. Handling these comments in a polite manner will save you a lot of damage control. And, it will improve the way people perceive your business online.
3. SPREAD YOURSELF THIN
It seems like these days there’s a new social media platform launching all the time. Furthermore, you may think you need to jump onto every social media train to capitalize on potential customers. However, the last thing you want to do for your business is to sign up on X amount of social media platforms. Instead, focus on one or two platforms that work best for the social media goals you’ve outlined for yourself. In addition, the ones that can showcase your business in the most effective manner.
Social media is a huge part of the modern age. However, it can be tricky to get started and become a social media master. Therefore, these tips will hopefully get you started on the right path.
