Frequently Asked Display Ads Questions
This is done by installing a tracking code pixel on your website. Therefore, you can track what pages on your website people visit, how long they spend on those pages.
Since these ads are targeted at individuals who have already visited your website, they are more likely to result in a conversion than generic display ads. In addition, retargeting allows you to customize your ads to specific demographics, interests, and behaviors.
Yes, retargeting can lift ad engagement rates up to 400%. The click-through rate (CTR) is 180.6% higher for retargeted users on the display network.