Social media has become a major part of our lives. It permeates through every fiber of our culture. We use it every day for various reasons, it shows up on the media we consume, and more. Naturally, this has led to businesses becoming involved with social media. Its power to reach a world-wide audience and levels of engagement make it appealing for businesses to grow their exposure using the positive mindset of social media.
However, some businesses are either reluctant to use social media or they don’t know how it can help them. Well, today, we’re here to give you a brief few tips on how social media can help grow your business.
1. It Helps Your SEO
SEO is a term often used in the industry. And believe it or not, having a well-rounded social media presence actually helps your search engine ranking. When you post high-quality content consistently, you give search engines more opportunities to put your page in front of people who are searching for topics in your niche. This allows for you to be better seen on search engines, greatly benefiting your business.
2. Brand Recognition
Giving your brand a voice and letting it be heard should be the driving force behind your social media strategy. Creating meaningful and engaging content for your audience is the best way for potential customers to discover who you are. The more information customers have on what your brand is, the more likely they are to engage with it. This is what makes utilizing social media so important.
3. Customer Loyalty
Crafting a brand image through well-done social media leads to brand authority and with this authority, an increase in loyal customers. In the age of social media, digital word of mouth is everything. Customers that engaged and ingrained with your business will recommend to the people they know to try out your business. These loyal customers that influence others are a key component to grow your business.
4. Increase Web Traffic
Consistent social media posting, done well, will lead to more and more visitors to your website. The more valuable and relevant your content is, the more people that your business caters to will be able to find your website. This in turn leads to the increased likelihood of them coming back for me. The more website traffic and repeat visitors you get, the more your overall website traffic can grow over the long term.
5. It’s Popular
While this may seem obvious, the power that social media has on users is something that should be discussed and not underestimated. In fact, according to a study conducted last year by Sprout Social says that, “The platform also appeals to social marketers as an advertising platform with 70% of them choosing Facebook ads as the most useful for achieving their goals.”
Furthermore, “Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.” The influence that social media has over users makes it a potential avenue of advertising that you can’t ignore at this point in the world we live in.
The positive mindset of social media has become a dominant force in the advertising world. We’re at the point now where, in order for your business to thrive, you need to invest in a social media presence and marketing for it. Once you do, you can begin to reap the benefits and grow your business like never before.