What is the Microsoft Advertising Network?
Microsoft Advertising is a digital ad platform that helps businesses reach their customers through Microsoft properties. For example, Bing, MSN, Microsoft Edge, and Yahoo. The platform has a long history dating back to the early days of online advertising when it was known as Microsoft adCenter. Furthermore, the adCenter was launched in 2004 and was one of the first PPC platforms. In 2010, it was rebranded.
The Microsoft Advertising is an effective way to reach customers because it has a large reach. In addition, it allows businesses to target their ads to specific demographics, interests, and search terms. Microsoft Advertising also offers a number of features that can help businesses improve their campaigns, such as conversion tracking and automated bidding.
– 8.2 billion monthly PC searches on Microsoft in the US
– Microsoft has a 37.6% PC market share in the US
– The Microsoft Search Network audience spends 26% more online when shopping from their desktop computers than average internet searchers.
Reach and Search Partnerships
One of the biggest advantages of Microsoft Advertising is its reach. According to Microsoft, the platform has more than 140 million unique searchers in the United States every month. Additionally, they have partnerships with over 500 search partners, including Duck Duck Go, AOL, Verizon Media Group, and others. Therefore, the platform is a digital haven for advertisers. And, your ads have the potential to be seen by a wide variety of people.
Increase Brand Awareness
Advertising on Microsoft Adverting can also help increase brand awareness for your business. When people see your ads multiple times, they will begin to remember your brand name and associate it with the products or services you offer. In addition, they may see your ads while they’re using Microsoft products like Bing, Outlook, or Skype, they’ll be more likely to remember your business when they’re ready to make a purchase.
target specific and Engaged Audiences
Microsoft Advertising allows businesses to target their ads to specific audiences based on factors like age, location, gender, interests, and more. This ensures that businesses are able to reach the people who are most likely to be interested in their products or services. In addition, users are an engaged audience. 70% of them say they’re likely to click on an ad if it’s relevant to them (Microsoft Advertising Consumer survey, 2017). So when you target your ads on Microsoft, you know you’re reaching an audience that’s receptive to what you have to say.
The Microsoft Advertising platform has an audience with diverse purchasing power. Therefore, building a precise strategy becomes even more accessible. If you’re targeting conversions instead of just traffic then it is possible that your ads could reach people who are likely going to make purchases in the future. Also, they may have higher incomes than those searching on average online.
Microsoft Ads Vs. Google Ads in Cost
Microsoft Advertising offers a lower cost per click than Google Ads, making it an affordable option for businesses of all sizes. For example, if you’re paying $1 per click on Google Ads, you could pay as little as $0.50 per click on Microsoft Advertising. This can make a big difference in your advertising budget. Microsoft Ads and Google Ads are both popular options for businesses looking to advertise online. However, Microsoft Ads can provide a better cost per click than Google Ads. This is because Microsoft Ads uses a variety of factors to determine the cost of a click. This includes the relevance of the ad and the quality of the landing page.
Both ad platforms allows businesses to set up remarketing campaigns, which are highly effective at getting people who have already shown an interest in your product or service to come back and convert. Google Ads does not have as many features as Microsoft Ads. As a result, this is why Microsoft Ads is a better choice for businesses looking to get the most out of their advertising budget.
Detailed Reporting and Insights
Microsoft Advertising provides businesses with detailed reporting and insights. Therefore, they can track their campaign’s performance and make adjustments as needed. This allows businesses to ensure that their advertising campaigns are achieving their desired results. In addition, it can help you save money on your ad campaign. The reporting includes information on impressions, clicks, conversion rate, and cost per conversion. The insights provide information on which keywords are performing well. Also, which ad copy is working, and which demographics are responding to your ads.
This information can help you adjust your ad campaign to be more effective and efficient. For example, if you see that your ads are not getting impressions, you can change your targeting to reach a wider audience. If you see that your ads are not converting well, you can adjust your ad copy. In addition, make it a more enticing offer. Microsoft advertising’s detailed reporting and insights can help you optimize your ads for better results.
