Martini Blu brings a Classy Jazz experience to Houston. Located in the Galleria Area, they bring a unique combination of fine art, live music, crafty cocktails and gourmet food served up in a classy restaurant style atmosphere. Born out of love of great music and great food, Martini Blu Jazz Café features National recording artists and great local talent. In addition, they offer live & video DJ music 5 days a Week.
Client
CLIENT CHALLENGE
The Martini Blu was looking for online marketing to grow their audience for their live weekend shows. In addition, they wanted to promote their off-nights including their Sunday Jazz Brunch, and food and drink menu specialties.
OUR SOLUTION
The digital initiatives we utilized to promote Martini Blu’s live shows and dining experience included the use of social media platform’s Facebook & Instagram. We also incorporated YouTube ads that were promoted locally via different jazz artist’s YouTube channels. The Facebook campaigns offered ticket sales directly on the platform. In addition, we created “The Birthday Club” which targeted audiences that were soon celebrating their birthday. The Birthday Club included a free dessert & drink when presented with a downloadable coupon.
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PPC Pay Per Click Management:
YouTube Ads, Google Display Ads
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Social Media Advertising:
Facebook & Instagram
Result Driven ads
Since Anytime Digital Marketing began working with Martini Blu, the nightclub saw an immediate increase in both ticket sales and dining. This included many reservations made via the Facebook platform once new shows were announced. The ad campaigns also saw an increase in new patrons. The Birthday Club was also a great success.
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Call To Action
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Various Graphics
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Keywords
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Targeted Local Demographics
