PPC and SEO: How They Can Complement Each Other

When it comes to ppc and seo, some business owners think that it’s one or the other. In actuality, they both complement each other in ways that you may not be aware of. Today, we’re going to discuss some of the ways that PPC and SEO go hand-in-hand.

I’m sure many business owners have scoured internet looking for ways to market their business. While conducting these searches, There’s no doubt that many of them have head the terms PPC and SEO. In recent, years these have become some of the most popular techniques for marketers and business owners alike to use with the goal of increased web traffic and new customers for the business. However, some business owners think that it’s one or the other. In actuality, they both complement each other in ways that you may not be aware of. Today, we’re going to discuss some of the ways that PPC and SEO go hand-in-hand.

Shared Goals

The main way that PPC and SEO complement each other is that they both share the same goal. The goal for both of them being that they’re both designed to drive traffic to your website. This is done in the service to improve business performance, increase revenue, and achieve whatever goals your business is out to achieve.

In fact, the similarities between them don’t stop there. They both are dependent on site speed, landing page quality, and keyword relevance. This means that your strategies for one should have the other in mind. That way you can accomplish both ends simultaneously.


Keyword research and targeting is absolutely important for both PPC and SEO. Both PPC and SEO need to have a thorough understanding of keyword trends, monthly search volumes, and competition levels involving those keywords.

Furthermore, you can use each other’s keyword data to inform the other and further hone and refine your strategies. For example, you can use SEO keyword data to see how people are searching for services that your industry provides. From there, you can use that data to inform your PPC campaigns and capitalize on these crucial keywords that people are using.

These are just some of the ways that sharing the data between these two techniques actually strengthen the other. Keywords on both ends can create a harmonic relationship and further grow your business.

Share the Analytics

This point goes in tandem with the above topic. Both PPC and SEO have incredible means of tracking various factors such as performance, keywords, and so much more. SEO can test organic keywords using Google Ads. It allows for immediate feedback, and then you can use that data to bolster your SEO strategy. You can learn the impact of individual keywords more quickly and leverage it to drive traffic to your website.

SEO can also complement your PPC strategies by using user behavior data. For example, Google grades your landing pages using a quality score. SEO can help you to determine which landing page to use for your PPC campaigns and any additions you need to make to it. A strong understanding of raw, organic data can lead to a lower PPC cost and a higher ROI overall.

Geographic Targeting

Not a lot of people recognize that targeting your audience on a geographical level is important to any campaign that your business decides to conduct. You’ll want to include the right targeting and keywords within your PPC and SEO campaigns to ensure that the local targeting is as well-optimized as it can be. This will ensure continuing interest in your target audience.

If you do this correctly, your SEO and PPC will be a highly efficient machine that is creating appealing content and incentives for people in your local region. This is absolutely essential from beating out your competition and expanding and growing your business utilizing digital marketing.

SEO Makes PPC Cheaper

One of the best ways that PPC and SEO complement each other is how SEO can make your PPC efforts less expensive. You can do this by starting your SEO strategy before your PPC campaigns. You can use your SEO to figure out what you may need to correct and refine before your begin your PPC campaign.

The fact is that small on-site changes can dramatically improve your SEO rank and quality scores. This saves you tons of money in unnecessary ad spend. Furthermore, it increases your business’ organic visibility on the internet.



PPC and SEO are two of the best digital marketing techniques out there today. To get the most bang for your buck, it isn’t about finding out which one is best for your business. It’s about how you can use both to strengthen your overall digital marketing efforts.  If you need any help or need any of the services we discussed today, visit us at: https://anytimedigitalmarketing.com/ to see how we can help you to grow your business.


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