Reputation Management

PR-versus-Advertising

14 Nov: Digital Marketing vs Public Relations

Digital marketing, for being a necessity these days, has only been a recent occurrence in the marketing world. Therefore, there have been a number of confusions, misconceptions, and misinterpretations surrounding it. This is understandable given the fact that while many businesses are utilizing digital marketing to expand their businesses, many more individuals are operating under the assumption that they can harness the power of digital marketing to promote and brand themselves or their individual efforts and ventures.