One of the best and most popular lead generating tactics is through PPC campaigns. However, one of the most overlooked methods is geotargeting. Not too sure what geotargeting is? Well, have no fear this blog today will help show you the ropes and see how it may fit into your business’s larger marketing strategy.
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SEO is Search engine optimization. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Now this helps your business because traffic leads to potential conversions that leads to more profits for your business.
There are many misconceptions surrounding PPC. These false assumptions have led some business owners to be turned off when PPC doesn’t meet their false expectations. To help alleviate some of these misconceptions, we’ve put together a list of 5 common misconceptions surrounding PPC.
The one job of a landing page is to take web traffic from the ads that you are running and convert them to customers for your business. So, for those of you who aren’t using landing pages in tandem with your website and ads, here are 5 reasons why you should have a landing page
Now more than ever digital marketing has become a necessity, not an option. Exposure is everything when trying to grow your business. The tools that digital marketing provides will help you exponentially in reaching clients that your business needs to grow.
With the new year already in full swing, it’s time to take a look at SEO is doing this year and how to stay on top of it. However, we have some insights into what to watch out for when it comes to SEO this year. Here are a few things to be aware of this year as far as SEO trends and tactics are concerned.
Digital marketing is a relatively newcomer in the marketing scene. Businesses are looking for alternative advertising methods rather than stick with the traditional channels. However, there seems to be a few traps surrounding digital marketing. Understanding what these traps are will give you a clearer understanding if you decide to invest in digital marketing and avoiding them can save you a lot of headaches.
Writing is a great way to transform thoughts into something tangible and real. Its also great for creating engaging, fund and unique ways of informing your audience on whatever you feel is important enough to say. But have you ever thought of how useful blogging can be for your website’s SEO?
Mobile devices are very much a part of our daily lives these days. There isn’t a single minute where someone is pulling out their phone or tablet to browse the internet or check their mail. In fact, over 60% of consumers look for local information on their mobile devices. Now as a business owner, doesn’t tapping into that market sound lucrative? With our last blog detailing the basics on geotargeting, the next topic to discuss is geofencing. Geofencing is another location-based marketing strategy that, in short, creates a virtual barrier using the user’s IP address to pinpoint the location and show the user ads when they cross the barrier.
The term SEO gets thrown around a lot these days. Many companies claim to have SEO “experts” but every now and then, mistakes are made. It’s only natural, nothing is perfect, and mistakes slip through the cracks. The key is to catch the mistakes you are making and correct them so that they don’t happen again in the future. SEO is becoming increasingly popular amongst businesses and digital marketers alike. This is a list of 4 mistakes that people make when it comes to SEO. So, in no particular order, let’s dive right in.