b2c

PPC agency

06 Feb: Avoid This Like The Plague

There are many misconceptions surrounding PPC. These false assumptions have led some business owners to be turned off when PPC doesn’t meet their false expectations. To help alleviate some of these misconceptions, we’ve put together a list of 5 common misconceptions surrounding PPC.
online-marketing-mistakes

21 Nov: Don’t Fall Into These Digital Marketing Traps

Digital marketing is a relatively newcomer in the marketing scene. Businesses are looking for alternative advertising methods rather than stick with the traditional channels. However, there seems to be a few traps surrounding digital marketing. Understanding what these traps are will give you a clearer understanding if you decide to invest in digital marketing and avoiding them can save you a lot of headaches.
geofencing

05 Nov: The Benefits of Geolocation

Mobile devices are very much a part of our daily lives these days. There isn’t a single minute where someone is pulling out their phone or tablet to browse the internet or check their mail. In fact, over 60% of consumers look for local information on their mobile devices. Now as a business owner, doesn’t tapping into that market sound lucrative? With our last blog detailing the basics on geotargeting, the next topic to discuss is geofencing. Geofencing is another location-based marketing strategy that, in short, creates a virtual barrier using the user’s IP address to pinpoint the location and show the user ads when they cross the barrier.
SEO-article-header

29 Oct: More SEO Mistakes

The term SEO gets thrown around a lot these days. Many companies claim to have SEO “experts” but every now and then, mistakes are made. It’s only natural, nothing is perfect, and mistakes slip through the cracks. The key is to catch the mistakes you are making and correct them so that they don’t happen again in the future. SEO is becoming increasingly popular amongst businesses and digital marketers alike. This is a list of 4 mistakes that people make when it comes to SEO. So, in no particular order, let’s dive right in.