More often than not, we hear stories of business owners spending way too much money on Google Ads and getting too scared to try again. However, there are ways to cut costs on Ads and we’re here to show you five ways to benefit from Ads and save money as well.
PPC Advertising
Mobile devices are very much a part of our daily lives these days. There isn’t a single minute where someone is pulling out their phone or tablet to browse the internet or check their mail. In fact, over 60% of consumers look for local information on their mobile devices. Now as a business owner, doesn’t tapping into that market sound lucrative? With our last blog detailing the basics on geotargeting, the next topic to discuss is geofencing. Geofencing is another location-based marketing strategy that, in short, creates a virtual barrier using the user’s IP address to pinpoint the location and show the user ads when they cross the barrier.
The term SEO gets thrown around a lot these days. Many companies claim to have SEO “experts” but every now and then, mistakes are made. It’s only natural, nothing is perfect, and mistakes slip through the cracks. The key is to catch the mistakes you are making and correct them so that they don’t happen again in the future. SEO is becoming increasingly popular amongst businesses and digital marketers alike. This is a list of 4 mistakes that people make when it comes to SEO. So, in no particular order, let’s dive right in.
Have you had trouble reaching new customers? Are you not quite sure on how to reach new clients? Well, digital marketing could be the answer to all your frustrations. The digital age has made it easier than ever for business to be noticed on the internet. However, there are some business that are skeptical or curious as to how digitally marketing their business can benefit them. Well, today we’re going to show you ten reasons why digital marketing can benefit your business.
Digital marketing has a great deal of terms out there that may confuse some people. For business owners that are trying to break into the digital market or seeking an agency to help them out, trying to learn and navigate the digital marketing lexicon can seem daunting at first. One of the most important things to understand is search engine terminology. Most importantly, the difference between paid searches and organic ones.
YouTube has effectively created a powerful new landscape for digital advertising. It is in its infant stages right now, but YouTube advertising is poised to be the future of digital marketing.
One of the most important aspects of business is reputation. What do your customers think of your products and services? How will their perceptions influence potential customers? What kind of impression does your brand leave to the world? All of this plays a factor of reputation.
Social media has become a major part of our lives. It permeates through every fiber of our culture. We use it every day for various reasons, it shows up on the media we consume, and more. Naturally, this has led to businesses becoming involved with social media. Its power to reach a world-wide audience and levels of engagement make it appealing for businesses to grow their exposure using social media.
Understanding what makes Google Ads and Facebook Ads different and which one works best for your business will go along way when it comes to growing your business. With that in mind, let’s jump right into Google Ads vs Facebook Ads.
It seems that social media is the advertising king these days. More and more social media platforms are opening their doors to advertising, allowing for businesses both small and large to reach their target audiences on their desired platform.