Digital marketing has a great deal of terms out there that may confuse some people. For business owners that are trying to break into the digital market or seeking an agency to help them out, trying to learn and navigate the digital marketing lexicon can seem daunting at first. One of the most important things to understand is search engine terminology. Most importantly, the difference between paid searches and organic ones.
PPC Advertising
YouTube has effectively created a powerful new landscape for digital advertising. It is in its infant stages right now, but YouTube advertising is poised to be the future of digital marketing.
One of the most important aspects of business is reputation. What do your customers think of your products and services? How will their perceptions influence potential customers? What kind of impression does your brand leave to the world? All of this plays a factor of reputation.
Social media has become a major part of our lives. It permeates through every fiber of our culture. We use it every day for various reasons, it shows up on the media we consume, and more. Naturally, this has led to businesses becoming involved with social media. Its power to reach a world-wide audience and levels of engagement make it appealing for businesses to grow their exposure using social media.
Understanding what makes Google Ads and Facebook Ads different and which one works best for your business will go along way when it comes to growing your business. With that in mind, let’s jump right into Google Ads vs Facebook Ads.
It seems that social media is the advertising king these days. More and more social media platforms are opening their doors to advertising, allowing for businesses both small and large to reach their target audiences on their desired platform.
Many businesses know what SEO is, but for those of you who don’t know, SEO is Search engine optimization. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Now this helps your business because traffic leads to potential conversions that leads to more profits for your business. Some of you, however, need a few pointers when it comes to SEO. Well, we’re here to help out with that. Let’s dive right into some essential SEO tips to help you out.
Many businesses today are taking advantage of all the things digital marketing offers. However, there are still some mistakes being made. This is understandable as digital marketing is still quite new and all the kinks haven’t been worked out yet. To ensure that your digital marketing efforts are the best that they can be, we’re going to show you a few things not to do when running your digital marketing campaigns.
Trying to learn and navigate the digital marketing lexicon can seem daunting at first. One of the most important things to understand is search engine terminology. Most importantly, the difference between paid searches and organic ones.
Some small business owners know what SEO is, but the benefits aren’t exactly known to them. Therefore, they’re a bit apprehensive about diving into SEO. Well, today, were going to talk about 10 ways that SEO can absolutely help your business grow.