Why Responsive Web Design is Important


The internet has been an important tool for business owners for over a decade now. However, in the past five years or so, it is now more important than ever for your business to have an online presence. Building your business’s website is the first step to effectively market and grow your business. Now in order to make the most out of your website, you’ll want to make a responsive website. Are you not sure what that is or why it’s important? Than this blog is for you. We’re going to tell you what responsive web design is and why it’s important.

What is it?

Responsive web design is a website that can legibly fit on any mobile device’s screen. All of the text is readable, all of the images are clear, and everything fits the screen as perfectly as on a laptop or desktop computer. This is great because it allows your customers a great browser experience.

In essence, a responsive website is all about percentages. These percentages are assigned to images, columns, and text boxes. The layout of the responsive website automatically makes adjustments and scales everything on the original site to fit a mobile user’s device screen.

By using these percentages and methods, a responsive website will guarantee that customers have the best browser experience. This leads to higher transactions rates and recommendations for your website. This in turn leads to the growth of your business.

Increased Mobile Traffic

Most businesses are used to creating two versions of their website in the web design process. This is usually in the form of desktop and mobile versions of your website. However, with a responsive website, this process is simplified and there is only one version.

The main drawback to having two versions of your website can be time consuming and have a lot of maintenance involved. Responsive websites only have one version because they are ready for all devices. This includes desktop and mobile versions. This leads to an increase in your mobile traffic.

This ensures that people you retain your mobile viewers. In addition, they might also remember to visit your website some other time whenever they are in search of services you offer. This is a great boon to your business. It will allow it to grow and expand in new ways. This is due to its ease of use leading to higher conversion rates.

Low Costs and Maintenance

Another fantastic benefit to responsive websites are the fact that it offers you a lower maintenance cost as compared to running two versions of one website. We touched on this a bit in the previous point but it’s worth going into detail now. If you’re a business that has a tight web design budget, then you may want to look into responsive web design.

The thing to keep in mind with responsive web sites, is that they are relatively expensive in the beginning. However, the reduced costs of maintaining two separate websites are gone. This will cause you to save a ton of money down the road. It also takes less time to develop.

This is fantastic because it frees up more time for you to invest in other important endeavors. Another benefit is that you could also offer tailored location-based offers to drive traffic to your website. The time and money that you will save cannot be understated. This will lead to the continued development of your business.

Easier Management and ROI

Another reason to have a responsive website is that your ROI will be higher. This is due to the simple fact that you only have one version of the website to market. You don’t need to worry about two versions of the website that you need to manage.

With a responsive site, your site will adapt to each device, providing the relevant layout and content that best meets the users’ needs. What this also means you’ll only have to update content one time instead of twice. That also means lower web content management costs and higher R.O.I.

Better SEO

This is arguably the biggest advantage to having a responsive website. SEO is vital to any business’ online success. Responsive web design can tremendously aid your website’s SEO efforts.

Google takes into consideration all websites responsiveness as one of the determiners of their rank in the search engine results. The lower your responsiveness is, the lower Google will place it on their results. Therefore, the more responsive your website is, the higher it will rank on the results. This leads to higher web visibility, which will lead to higher conversions and sales for your website.


Every single one these reasons is why having a responsive website is so important. Marketing your business effectively online can seem overwhelming and scary. Using a responsive website to market your business will make your business grow like never before. Anytime Digital Marketing will be with you every step of the way and put great effort in our endeavor to make your business’ online presence the best it can possibly be. If you’re looking to start your business or are already established and just need a little extra push to grow, let us be the ones to help you develop something new. If you need any help or need any of the services we discussed today, visit us at: https://anytimedigitalmarketing.com/ to see how we can help you to grow your business.




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