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digital marketing basics

19 Nov: Digital Marketing Mistakes: Here’s What You Need to Avoid

Digital Marketing is without a doubt the future of marketing. As we move closer to a primarily digital society, marketing will follow suite. Many businesses today are taking advantage of all the things digital marketing offers. However, there are still some mistakes being made. To ensure that your digital marketing efforts are the best that they can be, we’ve put together a list of 5 mistakes to avoid when doing digital marketing.
geofencing

05 Nov: The Benefits of Geolocation

Mobile devices are very much a part of our daily lives these days. There isn’t a single minute where someone is pulling out their phone or tablet to browse the internet or check their mail. In fact, over 60% of consumers look for local information on their mobile devices. Now as a business owner, doesn’t tapping into that market sound lucrative? With our last blog detailing the basics on geotargeting, the next topic to discuss is geofencing. Geofencing is another location-based marketing strategy that, in short, creates a virtual barrier using the user’s IP address to pinpoint the location and show the user ads when they cross the barrier.
SEO-article-header

29 Oct: More SEO Mistakes

The term SEO gets thrown around a lot these days. Many companies claim to have SEO “experts” but every now and then, mistakes are made. It’s only natural, nothing is perfect, and mistakes slip through the cracks. The key is to catch the mistakes you are making and correct them so that they don’t happen again in the future. SEO is becoming increasingly popular amongst businesses and digital marketers alike. This is a list of 4 mistakes that people make when it comes to SEO. So, in no particular order, let’s dive right in.
publicidad digital

24 Oct: How Digital Marketing Helps Businesses

Have you had trouble reaching new customers? Are you not quite sure on how to reach new clients? Well, digital marketing could be the answer to all your frustrations. The digital age has made it easier than ever for business to be noticed on the internet. However, there are some business that are skeptical or curious as to how digitally marketing their business can benefit them. Well, today we’re going to show you ten reasons why digital marketing can benefit your business.
social media management

26 Sep: What to Keep in Mind with Social Media

Social media has become a major part of our lives. It permeates through every fiber of our culture. We use it every day for various reasons, it shows up on the media we consume, and more. Naturally, this has led to businesses becoming involved with social media. Its power to reach a world-wide audience and levels of engagement make it appealing for businesses to grow their exposure using social media.