Digital marketing has a great deal of terms out there that may confuse some people. Therefore, one of the most important things to understand is search engine terminology. Most importantly, the difference between paid searches and organic ones. Here is some PPC advice before jumping in.
Various digital marketers have varying opinions on which type is better. However, it is understood that organic is the most valuable source of traffic. On the other hand, paid ads get you to the top of your search engine. Understanding how to apply them to your digital marketing strategy will make your business visible on the web in the most efficient way. Organic searches are the natural result found underneath it.
Organic SEO
They’re what most people are typing into the search engines when trying to find whatever service they are looking for. Search engine algorithms analyze all the pages across the web containing the most relevant information for your search. It is considered the most valuable form of traffic for several reasons. For example, 32% of clicks from organic search results go to the #1 listing on Google. Moving up in the rankings is difficult and takes time. However, once you’re there you get to reap the benefits for a long time. But, the downside to organic searches is that it takes a long time to rank up and really start generating traffic from this source. So, you should be prepared for the long haul with organic searches. But the benefits make up for the long wait. The key is to have a well-oiled and effective SEO techniques.
PPC Pay Per Click Ads
Paid search ads are placed by businesses in order to rise above the organic results in the fastest way possible. Rather than having to wait patiently for your SEO to build up, you can pay for the chance to get seen on page one of Google immediately. Some marketers do invest in PPC marketing use to craft ads and bid on placement opportunities in the auction. Generally, you can tell what a paid search looks like due to it being on the fist page, right at the top with a green ad sign on the left-hand side. For these reasons, paid search has been more popular in recent years as organic search has become more competitive. The most important key is to understand paid searches entirely and have a good handle on PPC (pay-per-click) you can look at our previous blog for PPC campaigns for more insight.
