Video marketing is a business strategy that helps introduce and promote products, brands and services of a company. Using videos to promote business has many benefits, including making the company and products popular, and increasing the sales.
Why Video Marketing Is So Important
- A video can increase your website’s visibility on search engines, which increases web traffic of your website.
- Video builds more trust and credibility for your brand and company.
- Your target audience will remember what they saw and heard.
- Videos can be shared on social media.
- Video and mobile go hand in hand. People like to watch videos on the go, and the number of smartphone users is growing.
OUR VIDEO MARKETING SERVICES
Our video marketing services provides your business with the ability to have your brand messaging in the video format. Our video production features include editing, voice over, graphics, stock footage, and more. The cost varies based on the amount of advertising and production we are managing for you. The value of this service is that it will save you time, money, and allow you to focus on more important aspects of your business.
YouTube Ads have been mainly a tool for large companies to brand; for movies to show trailers; and for YouTube channels to run some very effective video ads. This has been changing very quickly as local businesses can record a video and run video ads for YouTube. This is much more cost effective than traditional TV advertising, as you only pay for clicks, not just impressions or views. With YouTube, you can find out about real time tracking and there’s a ton of analytics. Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled. Users spend over an hour each day watching YouTube.
By targeting your video ads on YouTube, you can advertise and target the customers you are trying to reach. With a wide variety of targeting methods available on YouTube, such as demographic groups, geographic location, interests, and channel placements, you can reach specific audiences based on who they are, what they’re interested in and what content they’re viewing.