Sharing knowledge and thoughts
Without a doubt, the world is facing a trying period right now. With the outbreak of the COVID-19 pandemic, people are staying home; workers are being encouraged to work home if they can. Grocery stores are doing what they can to make sure that they are stocked and have what people need during this period. Things usually get worse before they get better. Nevertheless, remember the last part of that saying. It is going to get better and when it does; your business needs to be ready for what comes next. Now that our new normal has become more and more entrenched into our country’s culture, we need to take a look at some emerging digital marketing trends for a post Covid world.
There are many pieces involved in promoting your higher education facility online and they all need to be operating efficiently and in unison so that your marketing is as effective as it can be. One of these pieces is your higher education SEO strategy. SEO is a constantly changing and evolving aspect of the digital frontier. Now this all may seem daunting and you may not want to invest in all the necessary things that SEO brings to the table. However, now is as good a time as ever to look at some SEO strategies that are great for the higher education industry.
We often liken Google to a popularity contest – thousands upon thousands of websites battling for top positions, influenced by dozens of factors. Within the noise of competition, backlinks are a “vote of confidence” from one website to another, a compelling indication of value to Google. Many business owners or marketers with a basic comprehension of search engine optimization recognize the gravity of link building to some degree. Below, we explore the true importance of backlinks from SEO.
Imagine Google sending you a $100,000 AdWords bill, when you only planned to spend $500 on your pay-per-click advertising campaign? Or what if your website was pulling nice click-through profits thanks to Yahoo! PPC ads, but the system suddenly shut you out, claiming you were the person doing all that clicking just to increase your income?
LinkedIn is a great place for networking and growing your business. These marketing tips will help you make better use of the social media platform. LinkedIn is a social media platform that can be used to build brand awareness and relationships with consumers. By posting engaging content and participating in industry discussions, businesses using LinkedIn can market to potential customers and partners.
Just a few years ago, video marketing is something that was very niche and small in terms of marketing. It’s astonishing to see just how big this particular tactic has become in recent years. Over 81% of businesses say they now use digital video as a marketing tool and 99% of those that use it plan to continue to do so in the future. Since video is on the rise, it is constantly changing and new ways to use video to market your business are always being introduced. In order for your business to utilize the power of video marketing, there are a few things about it to be aware of.
When it first rose to prominence as a search engine alternative to Google, Bing became something of a punchline among Google devotees. But the search network didn’t go away. In fact, the opposite happened: Over the years, Bing has managed to grow its user base to more than 116 million people, claiming 11.22% of the market share among U.S. desktop users.
By anytimedigital With the influx of businesses taking advantage of digital marketing, there is one method that has both fallen by the wayside and seen as not as effective as other methods. Email marketing is still a valuable tool in the digital marketing belt. Running email marketing campaigns through newsletters, targeted emails, and more is still a way to brand your business and grow in the form of new customers.
By anytimedigital Pinterest is a platform that many businesses sleep on as a means to grow their business. If you are not taking advantage of it you should be and one of the best ways to do this is to use Pinterest to expand your e-commerce efforts. Over the past couple of years, it has become a popular website for up and coming e-commerce sites, and a great way for these websites to market themselves.
By Rey Velazquez Content marketing is a great digital marketing technique if you’re looking to make your business appear authentic and real. People can see what exactly makes your business tick and the content you put out endears customers to your business on a personal level. This means that it can be a valuable part of your marketing strategy.
By Rey Velazquez There are many pieces involved in promoting your law firm online and they all need to be operating efficiently and in unison so that your marketing is as effective as it can be. With that in mind, let's see some law firm digital marketing trends that will be important throughout 2021.
By Rey Velazquez There are many pieces involved in promoting your law firm online and they all need to be operating efficiently and in unison so that your marketing is as effective as it can be. With that in mind, let's see some law firm digital marketing trends that will be important throughout 2021.
By Rey Velazquez There are many pieces involved in promoting your law firm online and they all need to be operating efficiently and in unison so that your marketing is as effective as it can be. With that in mind, let's see some law firm digital marketing trends that will be important throughout 2021.
By Rey Velazquez There are many pieces involved in promoting your law firm online and they all need to be operating efficiently and in unison so that your marketing is as effective as it can be. With that in mind, let's see some law firm digital marketing trends that will be important throughout 2021.
By Rey Velazquez The tools available for e-commerce platforms to advertise and grow their business have increased as well. One of these tools is a little website called Pinterest. This blog is a foundation and great starting point in order for you to use Pinterest to your advantage and gaining a new customer funnel.
By Rey Velazquez One of the best and most popular lead generating tactics is through PPC campaigns. However, one of the most overlooked methods is geotargeting. Not too sure what geotargeting is? Well, have no fear this blog today will help show you the ropes and see how it may fit into your business’s larger marketing strategy.
By Rey Velazquez There are many misconceptions surrounding PPC. These false assumptions have led some business owners to be turned off when PPC doesn’t meet their false expectations. To help alleviate some of these misconceptions, we’ve put together a list of 5 common misconceptions surrounding PPC.
By Rey Velazquez With the new year already in full swing, it’s time to take a look at SEO is doing this year and how to stay on top of it. However, we have some insights into what to watch out for when it comes to SEO this year. Here are a few things to be aware of this year as far as SEO trends and tactics are concerned.
By Rey Velazquez We’re all aware of the fact that we live in an age dominated by social media, right? The average person uses social media each day to post, catch-up with friends, etc. Businesses use social media as a way to promote and grow their products and services. One of the more clever marketing devices social media uses are hashtags.
By Rey Velazquez SEO might be a part of your strategy for the coming year. Even if it isn’t, knowing how to increase your rank can be essential to your SEO’s ranking. Knowing what works best for Google can put you ahead of the competition and start your 2020 off the right way. With that, here are 5 tips to help increase your SEO rank.
By Rey Velazquez One of the biggest social media giants of the past decade is Instagram. Recently, we discussed the nature of advertising on Instagram. However, going into next year, we wanted to take a look at some of the major trends that businesses and marketers should pay attention to next year.
By Rey Velazquez One of the biggest social media giants of the past decade is Instagram. Not quite sure how to advertise on Instagram or do you just need a little more information before you take the leap? Well, we got you covered as we dive right in on what it takes to advertise on Instagram, the types of ads available, and their cost.
By Rey Velazquez Digital marketing is a relatively newcomer in the marketing scene. Businesses are looking for alternative advertising methods rather than stick with the traditional channels. However, there seems to be a few traps surrounding digital marketing. Understanding what these traps are will give you a clearer understanding if you decide to invest in digital marketing and avoiding them can save you a lot of headaches.
By Rey Velazquez Digital Marketing is without a doubt the future of marketing. As we move closer to a primarily digital society, marketing will follow suite. Many businesses today are taking advantage of all the things digital marketing offers. However, there are still some mistakes being made. To ensure that your digital marketing efforts are the best that they can be, we’ve put together a list of 5 mistakes to avoid when doing digital marketing.
By Rey Velazquez Digital marketing, for being a necessity these days, has only been a recent occurrence in the marketing world. Therefore, there have been a number of confusions, misconceptions, and misinterpretations surrounding it. This is understandable given the fact that while many businesses are utilizing digital marketing to expand their businesses, many more individuals are operating under the assumption that they can harness the power of digital marketing to promote and brand themselves or their individual efforts and ventures.
By Rey Velazquez Writing is a great way to transform thoughts into something tangible and real. Its also great for creating engaging, fund and unique ways of informing your audience on whatever you feel is important enough to say. But have you ever thought of how useful blogging can be for your website’s SEO?
By Rey Velazquez Mobile devices are very much a part of our daily lives these days. There isn’t a single minute where someone is pulling out their phone or tablet to browse the internet or check their mail. In fact, over 60% of consumers look for local information on their mobile devices. Now as a business owner, doesn’t tapping into that market sound lucrative? With our last blog detailing the basics on geotargeting, the next topic to discuss is geofencing. Geofencing is another location-based marketing strategy that, in short, creates a virtual barrier using the user’s IP address to pinpoint the location and show the user ads when they cross the barrier.
By Rey Velazquez The term SEO gets thrown around a lot these days. Many companies claim to have SEO “experts” but every now and then, mistakes are made. It’s only natural, nothing is perfect, and mistakes slip through the cracks. The key is to catch the mistakes you are making and correct them so that they don’t happen again in the future. SEO is becoming increasingly popular amongst businesses and digital marketers alike. This is a list of 4 mistakes that people make when it comes to SEO. So, in no particular order, let’s dive right in.
By Rey Velazquez Have you had trouble reaching new customers? Are you not quite sure on how to reach new clients? Well, digital marketing could be the answer to all your frustrations. The digital age has made it easier than ever for business to be noticed on the internet. However, there are some business that are skeptical or curious as to how digitally marketing their business can benefit them. Well, today we’re going to show you ten reasons why digital marketing can benefit your business.
By Rey Velazquez The tools available for e-commerce platforms to advertise and grow their business have increased as well. One of these tools is a little website called Pinterest. This blog is a foundation and great starting point in order for you to use Pinterest to your advantage and gaining a new customer funnel.
By Rey Velazquez Digital marketing has a great deal of terms out there that may confuse some people. For business owners that are trying to break into the digital market or seeking an agency to help them out, trying to learn and navigate the digital marketing lexicon can seem daunting at first. One of the most important things to understand is search engine terminology. Most importantly, the difference between paid searches and organic ones.
By Rey Velazquez Social media has become a major part of our lives. It permeates through every fiber of our culture. We use it every day for various reasons, it shows up on the media we consume, and more. Naturally, this has led to businesses becoming involved with social media. Its power to reach a world-wide audience and levels of engagement make it appealing for businesses to grow their exposure using social media.
By Rey Velazquez Many businesses know what SEO is, but for those of you who don’t know, SEO is Search engine optimization. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Now this helps your business because traffic leads to potential conversions that leads to more profits for your business. Some of you, however, need a few pointers when it comes to SEO. Well, we’re here to help out with that. Let’s dive right into some essential SEO tips to help you out.
By Rey Velazquez Many businesses today are taking advantage of all the things digital marketing offers. However, there are still some mistakes being made. This is understandable as digital marketing is still quite new and all the kinks haven’t been worked out yet. To ensure that your digital marketing efforts are the best that they can be, we’re going to show you a few things not to do when running your digital marketing campaigns.
