Website design is one of the most important aspects of a successful online presence. It’s not enough to simply have a website. It must be designed in such a way that encourages visitors to stick around, learn more about your company, and eventually make a purchase. If your website isn’t converting visitors into customers, there might be something wrong with its design. According to Wordstream, the average website conversion rate for all industries is 2.35%. Therefore, if your hitting around that mark, your conversions are not all that bad. Here are six possible reasons why your website might not be converting as well as you’d like it to.
1. No Online Visibility
There are many reasons why a website might not be generating leads or conversions. However, one of the most common reasons is lack of visibility. If potential customers can’t find your website, they can’t do business with you. There are a number of ways to increase visibility for your website. Some are quick and easy, while others take a bit more time and effort.
One quick way to increase visibility is to list your site on online directories. This helps potential customers find your site when they’re searching for businesses like yours. You can also list your site on local directories and review sites. Another quick and easy way to increase visibility is to make sure your site is optimized for search engines (SEO). This means using relevant keywords in your titles and descriptions. In addition, making sure your site structure is easy for search engines to crawl.
If you’re willing to put in a bit more effort, you can also submit articles to relevant publications, post blogs or run ads with PPC (pay-per-click advertising). For example, buying ads on Google or another search engines like Bing or social media channels. These strategies can take more time and money, but they can be very effective in getting your website in front of potential customers. By increasing visibility for your website, you can dramatically increase leads and conversions.
2. No Call To Actions
A call to action (CTA) is an essential element of any effective website. A CTA is a statement or button that encourages visitors to take a specific action. For instance, reaching out to you, making a purchase, or subscribing to your newsletter. Without a CTA, your website may be missing a key opportunity to convert visitors into leads or customers.
There are many different ways to formulate a CTA. However, there are a few key elements that all successful CTAs share. First and foremost, a CTA should be clear and concise. It should be easy for visitors to understand what they need to do in order to take advantage of your offer. Secondly, a CTA should be relevant to the rest of your website content. It should fit seamlessly into the user experience and not feel like an afterthought. Finally, a CTA should be visually appealing. Use color, whitespace, and other design elements to make your CTA stand out from the rest of your page. Here are some examples of strong call to actions:
- “Subscribe Now for Exclusive Offers!”
- “Get Started Today with Free Trial”
- “Add to Cart”
- “Download Now”
- “Contact Us”
As you can see, call to actions come in many different shapes and sizes. However, all effective call to actions share certain key characteristics. By keeping these characteristics in mind, you can create call to actions that will encourage your website visitors to take the next step in their customer journey.
3. User Experience and navigation
If you’re looking to increase leads and conversions on your website, it’s important to consider the navigation. Users should be able to easily find what they’re looking for on your site; otherwise, they’ll likely leave and go to a competitor. Poor navigation can also lead to a high bounce rate, which will hurt your search engine rankings.
To ensure a great user experience, make sure your navigation is clear and concise. For example, include links to important pages in the header and footer, and create drop-down menus for subcategories. You should also use descriptive anchor text so users know where each link will take them. In addition, it’s helpful to include a search bar so users can quickly find what they’re looking for. By following these tips, you can create a navigation that will help improve the user experience on your website and lead to more conversions.
4. Contact Forms are complicated
One of the most important aspects of any website is the contact form. This is the primary way that potential customers will get in touch with you. Therefore, it is essential that the contact form is effective. Unfortunately, many websites make the mistake of complicating their contact forms, resulting in fewer leads and conversions.
There are a few reasons why this occurs. First, people are often reluctant to share personal information online. Asking for too much information in the contact form can be off-putting and may cause potential customers to click away from the site. Second, complicated contact forms can be difficult to navigate and may cause people to give up before they reach the submission button. Finally, long contact forms take time to fill out. Therefore, many people will simply not have the patience to complete them.
For these reasons, it is important to keep your contact form simple and easy to use. Collect only the information that you absolutely need and make sure that the form is easy to navigate. By taking these steps, you can ensure that your contact form is effective and that you are able to convert more visitors into leads.
5. Poor Content
Website content is important for several reasons. First, it helps you to rank higher in search engines. This is because search engines use the content on your website to determine what keywords you are trying to rank for. Therefore, if you have high-quality, informative content, you are more likely to rank higher for targeted keywords. As a result, more people will find your website when they search for those keywords. In addition, this can lead to more website traffic and potential customers.
Secondly, website content is important because it can help you to convert visitors into leads and customers. If you have helpful and relevant information on your website, visitors are more likely to contact you or buy your products or services. Finally, website content is important because it helps to build trust with your website visitors. If you have high-quality content on your site, visitors will be more likely to trust you and do business with you. By taking the time to create great content, you can ensure that your site will attract leads and convert them into customers.
6. Mobile Optimization Is a Must
In today’s mobile-first world, it’s more important than ever to make sure your website is optimized for mobile devices. A mobile responsive website will resize and rearrange itself to fit whatever screen it’s being viewed on. This includes a desktop computer, a tablet or a smartphone. Therefore, it is crucial for providing an optimal user experience, as mobile users have different needs and expectations than desktop users.
A mobile responsive website will typically feature larger fonts and buttons, as well as simplified navigation. This makes it much easier for mobile users to find the information they’re looking for and take the desired action. For example, making a purchase, signing up for a newsletter or filling out a contact form. If your website isn’t mobile responsive, you’re likely missing out on leads and conversions. In today’s competitive landscape, that could be the difference between success and failure.
In Conclusion
