As a business owner, your reputation is paramount to success in an increasingly digital world. Reputation management has become more important than ever before. And, while it may have started as ensuring your company appears favorably online, its scope now extends much further today. In 2023, businesses will need to be aware of the far-reaching implications of their online presence. Therefore, assigning greater importance to reputation management in order to ensure they remain successful going forward. So, how exactly can you go about doing this? Lets explore why it’s critical to understand how important reputation management is in the modern business landscape. As a result, helping you ensure the future stability and prosperity of your organization.
Why reputation management is key to success in the digital age
In this digital age reputation management is an incredibly important tool for both small businesses and large enterprises to ensure success. According to BrightLocal, 77% of consumers ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. Online management keeps track of an organization’s reputation on the internet. Therefore, mediating any negative comments or statements being made about the business. Those who don’t actively monitor and manage their reputation can be caught off guard by unforeseen damaging events. As a result, bringing potential catastrophic consequences. For instance, public scandals, customer complaints or low quality products/services can be extremely damaging for a business. This can happen if a business fails to keep track of such threatening issues early on. To stay competitive, businesses today need to regularly assess their online reputation. Therefore, any potential pitfalls can be addressed before it spirals out of control.
10 Strategies for Protecting your reputation online
Keeping a positive reputation is crucial for any business. Therefore, management should be an important element in any successful reputation protection strategy. There are several ways a business can protect theirs online.
An up-to-date website
Positive social media campaigns
Join industry associations
Surveys & Feedback Forms
Surveys and feedback forms on websites are a great way to gain insight into the user experience. They can also identify potential areas that need attention. For example, survey questions may ask customers how satisfied they are with their most recent purchase. Also, the clarity of product descriptions, and what website feature was the most useful. Additionally, feedback forms allow users to leave opinionated messages about their experience containing useful information.
Companies can also adopt other methods such as focus groups and interviews to better understand their reputation in the market. These tools are not only useful, they’re good for analyzing customer behavior with pricing, discounts, products/services offered etc. Ultimately, collecting this data will help businesses protect themselves from losing potential customers or revenue due to negative reviews.
Good customer service
A properly implemented crisis communication plan can be a powerful tool for any business when an unexpected event occurs. These plans help businesses identify potential risks. Therefore, allowing them to strategize ahead of time and prepare better for any unforeseen events that may occur.
A valuable example of this is General Motors who recently faced a massive recall crisis. They immediately announced that they had put a strategy into place with team members ready and able to handle the situation. Their strategy provided details on how the crisis would be addressed. For example, contacting customers, establishing customer service numbers, launching social media campaigns, and other PR efforts. In doing so, GM successfully addressed the issue. However, they also showed their immense commitment to reputation management by having the right crisis plan in place.
Monitoring brand mentions
Monitoring brand mentions involves proactively tracking conversations surrounding a business or organization. It quickly identifies potential risks by detecting unfavorable remarks or damaging situations. By utilizing tools to monitor ongoing conversations and notices of products, businesses can respond to threats and take necessary steps before damage is done. Additionally, it enables them to stay informed about their industry rivals by analyzing what customers are saying about their offerings.
Examples of tools businesses can use to monitor mentions include social media listening platforms such as Hootsuite Insights or Sprout Social. They can track comments on social media sites. Also, on review sites like Yelp or Google Reviews for customer feedback on products or services. Furthermore, some businesses enlist the help of reputation management companies to monitor their reputation online or engage in marketing campaigns.
Crafting a strong business brand
Crafting a strong business brand online is an essential element of reputation management. It may take some thought and effort to shape your brand. However, it can be incredibly rewarding in the long run. When crafting a business brand, you want to consider your business’s ideal target customer, any competitors in the area, and what does your services provide that is special and unique? Each of these should help you explore different ways to create an engaging, memorable and trustable image for your company.