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Is WordPress the Best Choice for SEO?

Wondering if WordPress is the best choice for your SEO? Our blog post breaks down all the features that make WordPress a great platform for improving your website's ranking.
wordpress-the-best-choice-for-seo

If you’re a business owner looking to optimize your website for search engine rankings, chances are you’ve considered WordPress as an option.  WordPress is one of the most popular content management systems (CMS) used to create their websites.  It offers numerous features and benefits that make it attractive for SEO (search engine optimization) purposes.  However, with all the other platform choices on the market today, is it really worth investing in?  In this blog post we’ll discuss why WordPress may just be the best choice for your SEO efforts.  Furthermore, we’ll cover its flexibility and scalability to its vast array of tools and plugins.  Read on to learn more about how WordPress can help boost your website’s visibility.

A Popular Content Management System

WordPress is a popular content management system (CMS) built for creating websites and managing content.  It was first released in 2003 and since then it’s come a long way.  Furthermore, it was created as an open-source blogging tool.  Through the years, it was improved with many features.  For instance, plug-ins, templates, and widgets that enabled it to be more versatile for web design.  WordPress is a foundation for web development which allows business owners to experience ease in managing the site’s content.  In addition, it makes it easy to use SEO and analytics so business owners can track and measure the success of their website.

WordPress has become increasingly popular over the years.  This is due to it’s flexibility when it comes to visualizing information online.  And, it provides many options for custom work.  With its robust features, WordPress is here to stay as one of the top CMS in the world.

Why is WordPress SEO-Friendly?

WordPress is well known for being one of the most powerful and SEO friendly website-building platforms available today.  It allows users to create dynamic, populated websites with a few simple clicks of a button.  Furthermore, it has the function to optimize the content while creating it.  WordPress offers several features that make it an ideal choice for those looking to boost their SEO efforts.  Here are eight reasons why WordPress is SEO friendly:

Custom permalinks

A custom permalink is a permanent link assigned to WordPress based content.  For instance, posts or pages. This allows users to customize their posts and page titles and assign them a unique URL address. For those unfamiliar with WordPress, this may seem like a minor detail.  However, it’s actually an important activity for boosting SEO.

Custom permalinks can be manually edited by the user.  And, should effectively convey the title of that post/page.  They are fairly short and include words related to your content. For example, if you create a WordPress post entitled “How to Design a Successful Website,” you could have the permalink read “design-successful-website”.  As a result, this makes sharing links easier as longer URLs with strange characters seem confusing to many people.  Overall, helping your SEO efforts.

Codebase

WordPress offers an intuitive codebase for users to get the most out of their website optimization. This is essential for SEO, as it ensures that websites are optimized with the best practices.  In addition, it allows developers to create functions such as arbitrary file pathways, scripts and shortcodes.  Therefore, contributing to better search rankings.

An example of how WordPress’s codebase works could be seen when optimizing headlines or Open Graph meta data.  It allows us to use plugins or manual script insertion that can generate Open Graph tags within our code base.  As a result, helps search engines like Google better interpret our website’s content.

Plug-In Integrations

Plug-ins are important for SEO because they provide additional features, functionality and flexibility to WordPress sites.  In addition, they are quite easy to integrate.  The WordPress Dashboard provides clear options to install and activate them.  There you can customize and manage them with just a few clicks.

A plugin can be installed after its related files are uploaded using the built-in ‘Add Plugin’ feature.  Therefore, WordPress users have access to more SEO tools when completed.  Popular WordPress SEO plugins like Yoast can help improve rankings on search engines.  For instance, Yoast offers title tags and metadata creation and insights into web analytics.  In addition, alt text for images, backlinking opportunities and more.  Meanwhile, other plugins may check content for plagiarism errors or keyword stuffing.  Overall, plug-ins are must-haves if you’re looking to make the most out of your website in terms of SEO.

Unique URL strings

WordPress users will often encounter a unique URL string when visiting their website or blog.  And, this is very important for SEO.  A unique URL string consists of various components and features several benefits.  For example, a site using the permalink settings will be able to manage their URLs in any way that fits their needs.  Therefore, extending to ensure each page has a unique URL.  Furthermore, configuring the structure to best suit SEO efforts.

WordPress’ ability to assign words to the URL structure makes it easier for visitors in finding content on the site.  For example, an article on WordPress entitled “Why Unique URL Strings are Important” will have a unique URL string structured as www.examplewebsite.com/why-unique-url-strings-are-important.  Therefore, It is clear and concise to SEO purposes.  In addition, no code is needed and you can easily add keyword phrases without additional plugins or tools.

Social media sharing

Social media sharing is an important part of WordPress SEO because it enables websites to promote themselves on those platforms.  For example, each website page includes many social media plug-in options located at the bottom.  These include popular networks such as Twitter, Facebook, Instagram, LinkedIn and other outlets.  By providing visitors with social sharing options, websites are able to spread more quickly.  Thereby, improving search engine rankings.  For instance, if a visitor shares a blog post on their Twitter account, every follower who clicks on that link will add to additional traffic.

Page edit control

Page Edit Control is a tool that helps make sure your content works in terms of SEO.  This feature allows you to control the way WordPress indexes and stores your content.  Therefore, if WordPress can’t accurately index a page correctly, it won’t be able to climb up in the search engine rankings.  Page edit control allows features like page elements such as titles, headers, meta tags, image ALT attributes and more to be added easily.  As a result, website admins can ensure that keywords associated with each page represent the content on the page.

XML sitemap generation

An XML sitemap helps search engines understand more about the structure of your website.  In addition, it quickly crawls and index every page on your site.  Therefore, they can actually be found by search engine crawlers like Google.  WordPress makes it easy to generate an XML sitemap with a few simple clicks.  And, there are several free plugins available to help you do this.  For example, Yoast (mentioned above) simplifies the process further by allowing users to generate and update their XML sitemap.  All you need to do is install it and configure the basic settings according to your needs.  Overall, this leads to better visibility, more organic traffic, and higher rankings for your site.

Sufficient speed

WordPress users are encouraged to strive for sufficient speed.  This is one of Google’s Core Web Vitals and has a major impact on the success of online presence.  The faster websites load, the higher they will rank in search engine results.  To achieve sufficient speed in WordPress, users should consider using popular plug-ins.  For example, Smush Image, Autooptimize and WP Super Cache help increase page loading speed and ensure sites are running smooth.  They work by compressing images and optimizing code.  Therefore, pages can scale quickly without compromising design or content.  Consequently, using plug-ins for site speed helps optimize content for improved SEO performance.

More SEO-friendly Than Other CMSs’?

WordPress has earned its reputation as a go-to solution for search engine optimization (SEO).  Therefore, it’s a top choice for website owners building sites that truly stand out from competitors online.  With it’s powerful SEO features, WordPress makes it easy to configure your site with useful metadata.  As a result, allowing popular search engines like Google and Bing to index content quickly and efficiently.  This is a great feature WordPress has compared to other CMSs like Drupal, Joomla, Shopify, Wix or Squarespace which require you to do this manually.  Ultimately, WordPress stands out as the best choice for any business leveraging SEO as part of their branding strategy.  However, its suitability for managing an online presence from an SEO standpoint is a matter of opinion.
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