Digital marketing has a great deal of terms out there that may confuse some people. This can be difficult for business owners breaking into the digital market. In addition, those seeking an agency to help them out. Trying to learn and navigate the digital marketing lexicon can seem daunting. One of the most important things to understand is more about search engine marketing terms. Most importantly, the difference between paid searches and organic ones.
Paid Advertising
Various digital marketers have varying opinions on which type is better. However, it is understood that organic is the most valuable source of traffic. Understanding how to efficiently apply them to your digital marketing strategy will make your business visible on the web.
Organic Search Results
Organic searches are the natural results found underneath the ads. They’re what most people are typing into the search engines when trying to find what they are looking for. They are natural in the sense that the search engine algorithm felt these pages contained the most relevant information for your search. It is considered the most valuable form of traffic for several reasons. One of these reasons being that over 25% of clicks from organic search results go to the very first listing on Google.
Search Engine Rankings
Moving up in the rankings is difficult and takes time. However, once you’re there you get to reap the benefits for a long time. But, the downside to organic searches is that it takes a long time to rank and start generating traffic. As a result, you should be prepared for the long haul with organic searches. However, the benefits make up for the long wait. The key is to have a well-oiled and effective SEO techniques.
The Quick Way To Show Up On Search Results
Paid search results are basically ads paid for by businesses in order to rise above the organic results in the fastest way possible. Rather than having to wait patiently for your SEO to build up, you can pay for the chance to get seen on page one of Google immediately. Some marketers do invest in Google Ads marketers use to craft ads and bid on placement opportunities in the auction.
Generally, you can tell what a paid search looks like due to it being on the fist page, right at the top with a green ad sign on the left-hand side. For these reasons, paid search has been more popular in recent years as organic search has become more competitive. The most important key is to understand paid searches entirely and have a good handle on PPC (pay-per-click).
In Conclusion
While there are pros and cons to investing in paid and organic search strategies, the best strategy of them all is to focus on organic search, and then use those insights to improve your paid strategy. Just take some time with your team or your digital marketer, if you have one, and figure out which strategy works best for your business at the moment. But never be afraid to experiment or change as needed. In conclusion, we hope you’ve learned more about search engine marketing with this blog.
