Legal Digital Marketing Trends for 2021

With the new year in full swing, now is as good a time as ever to look to the future and see some legal digital marketing trends that will be important throughout 2021.

There are many pieces involved in promoting your law firm online and they all need to be operating efficiently and in unison so that your marketing is as effective as it can be. One of these pieces is your business’ digital marketing strategy. Digital marketing is a constantly changing and evolving aspect of the digital frontier. Now this all may seem daunting and you may not want to invest in all the necessary things that digital marketing brings to the table. However, with the new year in full swing, now is as good a time as ever to look to the future and see some legal digital marketing trends that will be important throughout 2021.


PPC has been a mainstay of digital marketing for some time now. This looks to be no different this year. However, the way you utilize your keywords will have to be strategic due to the competitive costs of criminal defense and personal injury keywords.

This is all in service of lawyers being able to pay for qualified leads, rather than scores of irrelevant clicks. This approach can help you to have a more fixed cost for advertising. Furthermore, this leads to a steady inflow of potential clients.


When it comes to marketing and advertising, lawyers have usually relied on more traditional forms of marketing. Client referrals, billboards, radio, TVs, and more have all serviced lawyers in connecting them with potential clients.

However, the trend that experts are seeing coming to law firms this year, is the rise of content marketing. This will come in the form of educational content published on websites. Therefore, for 2021, you need to capitalize on this trend in order to bring community awareness to your business.

You can accomplish this by creating helpful and authoritative content around keyword topics. By creating blogs, social media posts, etc. you have the appearance of a leader in your field.

Social Media

Today, we live in a world dominated by social media. Your clients and potential prospects are using social media platforms every single day. If you want to stay at the forefront of their minds, you need to network where they are. You’ll want to do this by creating a strong social media presence this year.

When it comes to platforms to choose from, you can’t go wrong with Facebook and LinkedIn. A bit of advice to make choosing between these platforms easier is focus on LinkedIn if your firm is more B2B focused. If your firm is more consumer facing, you’ll want to pick Facebook.

Post content regularly to stay visible in people’s feeds, including links to relevant articles, blogs, or firm news, for example. A strong social media presence will go a long way to expanding your firm’s online presence. Stay ahead of the competition and start planning your social strategy sooner versus later.

Optimize Your Website for Mobile

Mobile optimization is going to be absolutely vital to your law firm in 2021. For those of that are unsure as to why this is, is because one of the main factors that Google takes into account when ranking websites is how their mobile score is.

Essentially, websites that are well optimized for desktops and mobile will absolutely rank higher than websites that are not. It has been confirmed that in March of this year, Google will make it official with their mobile-first rule. Put simply, it means that anything not optimized for mobile will not rank on Google. This adds a level of complexity to the way firms build their websites and display information on mobile.

You can bet that your competition is working on their mobile websites right now. This is something that you can’t afford to ignore anymore. Make sure that your website is optimized for mobile so that you can stay ahead of the curve and rank on Google.


It’s no surprise that the vast majority of law firms around the country are a bit behind on using digital marketing for branding. For the longest time, the more traditional forms of marketing where all that you needed to make it in the industry. However, as technology has developed at an astonishing rate, you’ll need to change how you approach your brand recognition and retention strategies this year.

Creating a strong brand on the internet leads to your potential clients going over to you over your competition. As markets become more competitive, consumers will decide who to call based on marginal differences between firms such as website style, photographer, tone of voice, etc.

There are many ways to develop a strong brand using digital marketing. You can use your social media presence to become an authority in your field. You can also use video marketing to creative engaging and informative content to let your clients know about you. There’s no shortage of ways to make your brand stand out from the competition using digital marketing. This will be vital to be competitive this year.


These trends are obviously subject to change as 2021 develops, but this is what experts are saying you’ll want to pay attention to. Digital marketing is ever changing and evolving. But it’s always important to capitalize on trends in order to grow your business and prosper for years to come. If you need any help or need any of the services we discussed today, visit us at: https://anytimedigitalmarketing.com/ to see how we can help you to grow your business.


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