Nextdoor: How to Grow Your Business With The App

By anytimedigital Social Media December 2, 2021

Nextdoor is a social networking app designed to connect neighbors. The app has been around since 2010, and it’s popularity continues to grow. Furthermore, Nextdoor has over 25 million registered users in the US alone. And, more than 2 billion posts on Nextdoor from all of its users! Nextdoor is an excellent way for local businesses to reach their target audience and get new customers. In this blog post we will be discussing how Nextdoor helps business owners advertise efficiently.

What is Nextdoor?

Nextdoor is a free app that allows users to post and communicate with other people in their own neighborhood. It’s like Facebook, but for your exact area where you live or work. Users can create private groups by selecting the members they want based on location. For instance, those living within one mile of their business or those who are actively looking for a local business. Nextdoor is available on smartphones, laptops, desktop computers and even via SMS text message. In addition, The app is considered to be a citation signal for local SEO. Therefore, having a business listing on the app will help your local maps and search results.

Advertising

When posting an ad or event to your group you can customize it with photo’s, videos and links. Therefore, allowing users to get more information about what you are offering. This helps potential customers find out exactly who their neighbors are and what they have to offer. Nextdoor gives local business owners or potential customers the opportunity to connect on a more personal level rather than via social media. Whereas, it’s harder for users to find you if your page isn’t popular enough. Nextdoor can help businesses grow their customer base by attracting new clients who wouldn’t normally have heard about their business. The app provides a great way for customers to get in touch with businesses they are interested in. For example, by text message, phone call or email, so you don’t have to worry about spamming your neighbors!

The App’s Popularity

According to the Nextdoor press page there are approximately 54 million people who use the app. On average, Nextdoor has over 80 million posts each month with almost half of them being “for sale” or “wanted to buy”.

The app is free for users and costs $75 per month for business owners who want to post their ads. This fee allows businesses to reach more customers by bumping up the number of people they can send their message to.

Nextdoor for Businesses

If you are a larger business or have multiple locations, Nextdoor is the app for you! With plans starting at $499 per month, businesses can post to more than 30 different neighborhood groups. Therefore, allowing them to be seen by people who may not even live in their specific area. However, they could benefit from your product or service.

Companies like Target, Starbucks and the Red Cross have used Nextdoor successfully by posting ads in neighborhoods where they don’t even have a store or office location. Therefore, this is an excellent way for businesses who offer products or services outside of their local city limits. As a result, getting great exposure online with this up and coming app!

If you are a local business owner who wants to grow their customer base, Nextdoor is an excellent choice. Furthermore, advertising on the app offers opportunities for you to connect with your customers in person. And, has been proven to be an effective way for businesses to promote themselves.