PPC Advertising

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19 Jun: Marketing to a Younger Demographic

Some businesses were a little late when it came to marketing for millennials. However, it appears as though businesses are already starting to target another key age group-Generation-Z. Born between 1995 and 2012 (though the precise years vary depending on the source), this post-millennial generation is coming of age and businesses are starting to take notice. For any business that is looking to adapt and survive in the years to come, understanding the behaviors and attitudes of this tech-savvy generation is vital. Here’s the breakdown of generation-z and how they will impact the future of business.
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29 May: Chatbots: The Next Big Thing

Anyone can see that technology has evolved to be a major factor in our daily lives. The internet, smartphones, smart cars, and more help us to accomplish tasks each and every day. For digital marketers, A.I. is looking to be the next big trend. Since 2017 there has been one trend that has been steadily rising in popularity and is poised to be the future of digital marketing. I am of course, talking about chatbots and chatbot marketing.
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02 May: Why You Need Social Media Marketing

ocial media has become a major part of our lives. It permeates through every fiber of our culture. We use it every day for various reasons, it shows up on the media we consume, and more. Naturally, this has led to businesses becoming involved with social media. Its power to reach a world-wide audience and levels of engagement make it appealing for businesses to grow their exposure using social media.