Digital marketing has many techniques at your disposal. Here are five tips that will help you learn geotargeting for your marketing strategy.
geotargeting
One of the best and most popular lead generating tactics is through PPC campaigns. However, one of the most overlooked methods is geotargeting. Not too sure what geotargeting is? Well, have no fear this blog today will help show you the ropes and see how it may fit into your business’s larger marketing strategy.
Mobile devices are very much a part of our daily lives these days. There isn’t a single minute where someone is pulling out their phone or tablet to browse the internet or check their mail. In fact, over 60% of consumers look for local information on their mobile devices. Now as a business owner, doesn’t tapping into that market sound lucrative? With our last blog detailing the basics on geotargeting, the next topic to discuss is geofencing. Geofencing is another location-based marketing strategy that, in short, creates a virtual barrier using the user’s IP address to pinpoint the location and show the user ads when they cross the barrier.