Starting a new business is a scary, but amazing opportunity. The idea of starting from scratch can, understandably, seem daunting. Where do you start? How do you start? Customers don’t just appear overnight. Don’t worry, you are not alone. Many people face the challenge of how to grow their business and need a little advice on how to grow their customer base. There is one tool that many of you are probably aware of but have no clue just exactly how valuable it can be. I am, of, course talking about Facebook.
Facebook has been around for so long at this point that pretty much everyone is aware of its existence. Still, some businesses aren’t quite familiar with its power as a marketing tool. I’m sure you’ve been there before. You’re trying to find a certain business on Facebook, you finally manage to find the page but its just one page with little to no information on it whatsoever. Never fear though, there is a way to utilize Facebook as an effective marketing platform that can help grow your business exponentially.
It may seem obvious but the first step in gaining followers on your page is through engagement. What’s important to your customers? What engages them? Start the conversation and find out. Engagement is proven to build brand awareness of your business and loyalty as well. It also allows you to be knowledgeable into what your customers think, want and buy.
The next step after is to advertise your business by running Facebook ads. This is how you primarily will generate increasing traffic to your business and Facebook page. Facebook allows you to run simple or complex advertising campaigns using simple self-serve tools and track their performance with easy-to-read reports. Run a campaign that fits in accordance with your budget and watch over time as traffic increases. Just keep in mind that ad campaigns are a long-term investment. Don’t be scared if you aren’t immediately seeing rapid growth. It takes time for ads to gain traction, but the results are well worth the wait.
Another way to grow is by partnering up with other business that offer complimentary services to yours. Find a similar business to yours with comparable likes and see if you can work out a deal to cross promote your businesses. These can range from anything to joint offers, contests, competitions, or even something as tiny as mentioning each other. You’d be surprised at how effective this can be to grow your business.
Finally, you always want to be constantly and consistently growing your customer base. Facebook allows you to create custom audiences from your existing customer data. Basically, this an ad option that targets people that are aware of your business. This way you can reach people with an interest in your product or service easily. This makes advertising on Facebook less of a guessing game and more of a strategic method to gain new customers.
Facebook, when applied properly, can be such an amazing tool to help grow your business. While not many people are aware of how to go about using Facebook to its true potential, hopefully, you have some better insight into how to apply Facebook into your business’ marketing strategy.
