There are many pieces involved in promoting your higher education facility online. Therefore, they all need to be operating efficiently so that your education digital marketing is effective. One of these pieces is your higher education SEO strategy. SEO is a constantly changing and evolving aspect of the digital frontier. Now this all may seem daunting and you may not want to invest in all the necessary things that SEO brings to the table. However, now is as good a time as ever to look at some SEO strategies that are great for the higher education industry.
The fundamental backbone of any SEO strategy are tags. Tags are HTML codes are elements within the backend of your website design that specifies the titles of your pages. It helps greatly in terms of making your Google rank rise.
This is what’s displayed on SERPs (Search Engine Results Pages) as the clickable headline for a given search result. Honing your SEO tags can greatly benefit your college. The more in tune you are with the potential student mindset, the greater your tags can be.
A great starting point to begin your SEO strategies are with unique tags.
Keywords are the other core component of your higher education SEO strategy. One of the best things you can do when starting is to make a list of keywords that you think will be relevant. This is especially true when you’re considering keywords that will help your school stand out.
Once you have your keyword list, you should test them by searching each keyword in Google’s Keyword Planner to see which phrases get the most hits. When analyzing these keywords, shoot for keyword phrases with 200 to 10,000 local monthly searches. After this is completed, you can begin incorporating these keywords into various pages of your website.
According to Google, 77% of students searched online for colleges and universities. That’s why it’s so important to get the right keywords for your website. This will let the search engines know what your website is all about and drive more students to your organization.
We live in a mobile world. There’s no denying that aspect. Potential students are looking for your college using mobile devices. In fact, almost 60% of the traffic to your site comes through mobile. Because of this, it is even more important to optimize your site for mobile users over desktop.
One of the best things you can do for your mobile optimization is to make sure that the user experience is as smooth here as it is on desktop. One of the best ways that you can do this is by adding enticing CTAs, relevant content, and giving them the ability to switch between service lines with a simple menu.
Mobile optimization is one the most important SEO strategies for your higher education facility. As we move deeper into the mobile realm, you need to be prepared for it. The sooner you do that, the sooner you can start reaping the benefits and growing your school.
Reputation is a strong signal for higher education SEO. Make sure you are getting as many reviews as you can (positive ones, preferably) and that they are in accordance with Google’s policy on getting reviews. Don’t pay for reviews. Don’t make up fake reviews. And don’t believe anyone who says they can remove bad reviews from Google for you. You’ll get a bad review from time to time, it happens. Just make sure you address it in a healthy, calm, and respectful manner. This will help drastically improve your SEO rankings.
Social media is one of the best ways to augment your higher education SEO efforts. Many SEO experts agree that social media has so much untapped potential. This is especially true when it comes to sharing relevant content to your audience. People sharing your content on social media proves that people enjoy your content enough to share out, meaning it’s probably quality stuff. Creating content that is entertaining and informative can be a worthwhile effort.
Having a well-rounded social media presence actually helps your search engine ranking. When you post high-quality content consistently, you give search engines more opportunities to put your page in front of people who are searching for topics in your niche. This allows for you to be better seen on search engines, greatly benefitting your college.
These tactics are fantastic methods for growing and expanding your higher education center. SEO is a powerful tool that you should be taking advantage of. We’re rapidly approaching the point where you can’t be without some sort of SEO presence. The sooner you adopt SEO, the sooner you can start reaping the benefits and thrive on the internet. If you need any help or need any of the services we discussed today, visit us at: https://www.anytimedigitalmarketing.com/ to see how we can help you to grow your business.