10 Video Marketing Ideas For Social Media

Want to create engaging, interesting video marketing for social media? These 10 video content ideas will help you get started!

Are you looking for ways to up your video marketing game on social media? Did you know that 93% of brands got a new customer because of a video on social media?  Whether you’re struggling to come up with new content ideas or just need a refresher on what works best, check out these ten ideas that will help you get started. From behind-the-scenes footage and customer testimonials to product demonstrations and brand awareness campaigns, there’s something for everyone in this list. So get creative and start filming your video marketing for social media!

How To and Guide Videos

Video marketing is a powerful way to connect with your audience on social media. People love watching videos, and they’re especially drawn to ones that offer helpful information or tips. That’s where How To and Guide videos come in. These videos show your viewers how to do something, whether it’s how to make a perfect cup of coffee or how to change a tire. They’re an excellent way to build trust with your audience and demonstrate your expertise. And because they’re so useful, they’re also highly shareable, which means they can help you reach a larger audience. So if you’re looking for a way to boost your social media presence, consider creating some How To and Guide videos. You won’t be disappointed.


Tutorial videos are one type of video that can be particularly effective on social media. By showing viewers how to use your products or services, you can not only pique their interest but also demonstrate your expertise. What’s more, tutorial videos can be reused and repurposed to keep your channels fresh and relevant. When used effectively, they can be a powerful tool for driving traffic and growing your business.

These videos should be clear and educational with short, engaging content.  In addition, the most important information needs to appear in the first minute.  The tutorial videos should also engaging enough that users don’t get bored after watching the same old tips over again.

Question & Answer Videos

Question and answer (Q&A) videos can be a great way to engage your audience with insightful content.  In addition, they will help convey information about the industry. For example, you could create a Q&A video in which you interview thought leaders or influencers from within your field. Another option is if instead of having one person on camera (or even yourself), have multiple people speak up at once so that viewers get more angles of the conversation. If possible, do not prepare all questions ahead time.  Let them come through social media before compilation as this will make everyone feel partway involved throughout each step.

Live Videos

Live video is an increasingly popular way for businesses to connect with their customers and promote their products or services. There are many platforms that allow businesses to stream live video, including Facebook, Instagram, and Snapchat. Live video is an excellent way to connect with your audience in a real and authentic way. It also allows you to show off your products or services in a dynamic and engaging way. Additionally, live video is a great way to build brand awareness and connect with potential customers.

When creating a live video for your business, it is important to keep a few things in mind. First, you want to make sure that your video is high quality and professional. This means having good lighting and sound, as well as interesting and relevant content.


A behind the scenes video is a great way to give your audience a glimpse of what goes into running your business. It can also help to make your company and your team more personable. When creating a behind the scenes video, be sure to focus on aspects of your business that will be of interest to your audience. You may want to include footage of your team in action, or give viewers a look at your production process. Whatever you choose to show, remember that a behind the scenes video is an opportunity to give your audience a peek into the inner workings of your business. When done well, a behind the scenes video can be an excellent marketing tool.


Customer testimonial videos are an important part of video marketing for any business. When used on social media channels, they provide a way for potential customers to see what others have to say about your products or services. To be effective, testimonial videos should be well-produced and feature real customers who are happy with what they’ve purchased. In addition, the video should focus on a specific product or service, and include a call to action that encourages viewers to learn more about your business. When done well, customer testimonial videos can be an excellent way to attract new customers and grow your business.

User Generated Videos

User-generated content is the new way to grow your audience. It’s easy, fun and engaging for viewers who are more inclined than ever before with social media.  They can shuttle outposts across different platforms in seconds flat.  Therefore, you not only have access but also an opportunity. Take advantage by encouraging the users to create videos or photos that showcase what makes YOUR brand unique.  In addition, incorporating hashtags along side uploads so people know where this comes form.

User-generated content is the future. It’s the best way to engage your audience. And, grow their interest in you as a company or product.  It will give more exposure than just having one person posts on social media all day.  In addition, we know that there are many different types of personalities among our followers.  Therefore, each individual user may have his/her own unique interests revealed.  As a result, giving a deeper understanding than traditional methods would allow.

Explainer Videos

Explainer videos are a particularly effective type of video for businesses, as they can be used to concisely and clearly communicate complex information. When creating explainer videos for your business’s social media channels, there are a few key elements to keep in mind. First, the video should be visually engaging and easy to follow. Second, it should be clear and concise, providing only essential information. Finally, it should include a call to action, such as subscribing to your channel or visiting your website. By following these guidelines, you can create an explainer video that will effectively promote your business on social media.

Premiere Videos

When it comes to video marketing, premiere videos are a great way to grab attention and build anticipation for your upcoming content. By posting a premiere video on your social media channels, you can give your audience a sneak peek of what’s to come, and generate excitement for your upcoming release. When creating a premiere video, there are a few things to keep in mind. First, make sure to include some tantalizing footage from your upcoming video. Second, add some text overlay to let viewers know when the video will be released. Finally, include a call-to-action, such as asking viewers to subscribe to your channel or follow you on social media for updates.

Make sure that the video is high quality and engaging. This video will represent your brand, so you want to make sure that it’s professional and polished. In addition, keep the video short – around 30 seconds is ideal.  You want to deliver your message quickly and leave viewers enticed.

Contest/Promotion Videos

Contest videos on your business’s social media channels can be a great way to engage with potential and current customers. But what should these contest videos include? First and foremost, they should be informative and provide an overview of what the contest is all about. They should also be creative and capture the attention of viewers. Finally, they should include a call-to-action that encourages viewers to enter the contest. By following these guidelines, you can create contest videos that will help promote your business and drive customer engagement.


Producing different types of videos can help you reach a wider audience on social media. By experimenting with live videos, testimonials, behind-the-scenes footage, premiere videos and more, you can attract followers from multiple platforms and demographics. If you need help creating video marketing for your social media account, our team of experts are here to assist you. Contact us today to get started.
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