digital marketing

online-marketing-mistakes

21 Nov: Don’t Fall Into These Digital Marketing Traps

Digital marketing is a relatively newcomer in the marketing scene. Businesses are looking for alternative advertising methods rather than stick with the traditional channels. However, there seems to be a few traps surrounding digital marketing. Understanding what these traps are will give you a clearer understanding if you decide to invest in digital marketing and avoiding them can save you a lot of headaches.
digital marketing basics

19 Nov: Digital Marketing Mistakes: Here’s What You Need to Avoid

Digital Marketing is without a doubt the future of marketing. As we move closer to a primarily digital society, marketing will follow suite. Many businesses today are taking advantage of all the things digital marketing offers. However, there are still some mistakes being made. To ensure that your digital marketing efforts are the best that they can be, we’ve put together a list of 5 mistakes to avoid when doing digital marketing.
geofencing

05 Nov: The Benefits of Geolocation

Mobile devices are very much a part of our daily lives these days. There isn’t a single minute where someone is pulling out their phone or tablet to browse the internet or check their mail. In fact, over 60% of consumers look for local information on their mobile devices. Now as a business owner, doesn’t tapping into that market sound lucrative? With our last blog detailing the basics on geotargeting, the next topic to discuss is geofencing. Geofencing is another location-based marketing strategy that, in short, creates a virtual barrier using the user’s IP address to pinpoint the location and show the user ads when they cross the barrier.