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19 Jun: Marketing to a Younger Demographic

Some businesses were a little late when it came to marketing for millennials. However, it appears as though businesses are already starting to target another key age group-Generation-Z. Born between 1995 and 2012 (though the precise years vary depending on the source), this post-millennial generation is coming of age and businesses are starting to take notice. For any business that is looking to adapt and survive in the years to come, understanding the behaviors and attitudes of this tech-savvy generation is vital. Here’s the breakdown of generation-z and how they will impact the future of business.
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05 Jun: The Basics of SEO

Search Engine Optimization sounds like a terrifying and intimidating topic to discuss. I’m here to tell you don’t worry, I was just like you when I heard the term for the first time. It was very much a deer in headlights scenario. Never fear though, I’m here to help you understand what it is, how it helps grow your customer base, and why you should speak to a digital marketer about making your site, content, etc. more SEO friendly.
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29 May: Chatbots: The Next Big Thing

Anyone can see that technology has evolved to be a major factor in our daily lives. The internet, smartphones, smart cars, and more help us to accomplish tasks each and every day. For digital marketers, A.I. is looking to be the next big trend. Since 2017 there has been one trend that has been steadily rising in popularity and is poised to be the future of digital marketing. I am of course, talking about chatbots and chatbot marketing.