SHSU is the online campus of the esteemed Sam Houston State University. SHSU Online combines state-of-the-art advancements in distance education and instructional technologies with more than 135 years of experience in providing quality education.
Their mission is to support students, faculty, and staff in learning, teaching, research, and community service through creative use of technology and distance learning and is nationally recognized for having some of the best online programs in the country.
Client
CLIENT CHALLENGE
SHSU was looking to increase online enrollments and general branding for their online campus programs. They were also in need of several online advertising platforms for their strategy in addition to an agency that could manage their entire online advertising budget for the upcoming semester.
OUR SOLUTION
Our solution for these challenges was to create a series of 6 different PPC advertising campaigns on Google that corresponded with the programs that SHSU needed to be advertised and marketed. Additionally, we ran these ads throughout various platforms including Facebook, Instagram, YouTube, LinkedIn and retargeting as well.
1
Google Ads:
Search & Display Campaigns
2
Social Media Advertising:
Facebook & LinkedIn Campaigns
3
Video Advertising:
YouTube Ad Campaign
Result Driven ads
Branding is very important for all businesses. The concept was used for SHSU Online’s social media presence, so no matter where you find this University, you see something familiar. By utilizing multi social platforms and retargeting initiatives, the campaign had tremendous success resulting in higher online enrollments in a wide variety of programs.
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Call To Action
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Various Graphics
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Keywords
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Targeted Landing Pages
