There are many misconceptions surrounding PPC. These false assumptions have led some business owners to be turned off when PPC doesn’t meet their false expectations. To help alleviate some of these misconceptions, we’ve put together a list of 5 common misconceptions surrounding PPC.
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The one job of a landing page is to take web traffic from the ads that you are running and convert them to customers for your business. So, for those of you who aren’t using landing pages in tandem with your website and ads, here are 5 reasons why you should have a landing page
Now more than ever digital marketing has become a necessity, not an option. Exposure is everything when trying to grow your business. The tools that digital marketing provides will help you exponentially in reaching clients that your business needs to grow.
With the new year already in full swing, it’s time to take a look at SEO is doing this year and how to stay on top of it. However, we have some insights into what to watch out for when it comes to SEO this year. Here are a few things to be aware of this year as far as SEO trends and tactics are concerned.
Mobile devices are very much a part of our daily lives these days. There isn’t a single minute where someone is pulling out their phone or tablet to browse the internet or check their mail. In fact, over 60% of consumers look for local information on their mobile devices. Now as a business owner, doesn’t tapping into that market sound lucrative? With our last blog detailing the basics on geotargeting, the next topic to discuss is geofencing. Geofencing is another location-based marketing strategy that, in short, creates a virtual barrier using the user’s IP address to pinpoint the location and show the user ads when they cross the barrier.
The term SEO gets thrown around a lot these days. Many companies claim to have SEO “experts” but every now and then, mistakes are made. It’s only natural, nothing is perfect, and mistakes slip through the cracks. The key is to catch the mistakes you are making and correct them so that they don’t happen again in the future. SEO is becoming increasingly popular amongst businesses and digital marketers alike. This is a list of 4 mistakes that people make when it comes to SEO. So, in no particular order, let’s dive right in.
One of the most important aspects of business is reputation. What do your customers think of your products and services? How will their perceptions influence potential customers? What kind of impression does your brand leave to the world? All of this plays a factor of reputation.
Social media has become a major part of our lives. It permeates through every fiber of our culture. We use it every day for various reasons, it shows up on the media we consume, and more. Naturally, this has led to businesses becoming involved with social media. Its power to reach a world-wide audience and levels of engagement make it appealing for businesses to grow their exposure using social media.
It seems that social media is the advertising king these days. More and more social media platforms are opening their doors to advertising, allowing for businesses both small and large to reach their target audiences on their desired platform.
Some small business owners know what SEO is, but the benefits aren’t exactly known to them. Therefore, they’re a bit apprehensive about diving into SEO. Well, today, were going to talk about 10 ways that SEO can absolutely help your business grow.